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Yes, YOU need marketing research too!
We made a special page for this because we know many folks working in Non-Profits feel uncomfortable about using Marketing and Advertising methodologies for their work. Perhaps they feel that, since they are part of a “good cause,” they should not use techniques intended to persuade people to “just buy stuff.”
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But since most causes involve stories that are even more complex than just “buying stuff,” Non-Profits need to understand actual human motivations at least as well as sales-oriented companies.
After all, Non-Profits have “stories” that need to be understood to motivate support. The shock for many is realizing that their “cause” does not stand on its own merits and draw attention and support.
They still have to break through the clutter of information that their audience is deluged by. And they have to find the key points of motivation– including the elusive “What’s in it for me?’– that truly move people to give up their time, talent, and treasure to support a cause.
We can help.