Moral Tribes / Us and Them

Understanding the mysterious intensity of conflict in American politics today. Rights and Rules … Tribal moralities in conflict in e pluribus unum … “In this chapter, we’ve considered six psychological tendencies that exacerbate intertribal conflict. First, human tribes are tribalistic, favoring Us over Them. Second, tribes have genuine disagreements about how societies should be organized, emphasizing, to different extents, the rights of individuals versus the greater good of the group.

How People Really Make Decisions

Some of the international research we build upon won a Nobel Prize – in Economics. We are constantly studying the latest in the exciting field of cognitive research and applying whatever we feel works to expand our context. Below is a link to a BBC story on some of this research about some of the factors involved – and the remarkable notion of someone winning a Nobel Prize for Economics