While we do not do quant ourselves, we work with several good partners who do.
And they all tell us their quant studies are vastly more relevant and guiding when we have done our work on the front end.
It’s all about knowing what the right questions are and how to ask them.
Of course, client needs may dictate some of the questions, and we respect that.
But our insights let us frame and phrase the questions in ways that provide more clarity and relevance to the consumer, and provide much more powerful message points.
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They tell us quant studies are vastly more relevant and guiding when we have done our work on the front end.